• Tar refers to the weight of the residue from cigarette smoke when a cigarette is burnt, minus water and nicotine.
• IQOS does not produce tar because it heats tobacco instead of burning it. IQOS produces an aerosol, which consists of significantly lower levels of harmful chemicals* and therefore its residue is fundamentally different from cigarette tar.
• Absence of Tar doesn’t mean that IQOS is risk-free, it provides nicotine, which is addictive. Only for use by adults.