We are working to reduce the waste generated by our products, to make them last longer and to maximize recycling. Discover how you can play a role and learn more about our initiatives.

Discover on how you can play a role and learn more about our efforts towards circularity through our circular programme.

To participate in circular programme

Return your old IQOS device.

We’ll refresh or recycle it.
Learn how

Return your used VEEV NOW vapes and VEEV ONE pods.

We will recycle them, parts that can't be recycled will be used forenergy production.
Learn how
This product is not risk free. It provides nicotine, which is addictive. Only for use by adults.