The burning of tobacco emits high levels of harmful chemicals that are associated with smoking-related diseases. Our patented HeatControl™ Technology prevents tobacco from burning. IQOS heats tobacco to a much lower temperature. Smoke is a complex mixture of over 6,000 chemicals substances. Almost 100 of them have been identified as harmful or potentially harmful. IQOS does not burn, which means it doesn’t produce smoke. IQOS produces tobacco vapor.
IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. We invested over 3 billion dollars and spent almost 10 years improving IQOS design, science and technology. According to our statistics there are already over 10 million IQOS users worldwide.