Next level tobacco innovation
Discover TEREA, made exclusively for IQOS ILUMA. Its ingenious SMARTCORE INDUCTION SYSTEM™ brings you improved draw, taste consistency from stick to stick. The most consumers agree that IQOS ILUMA produces less smell compared to previous generations of IQOS.*
* 72% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.
Made for each other.
IQOS ILUMA's first bladeless SMARTCORE INDUCTION SYSTEM™ works in harmony with TEREA sticks. Together they redefine the principles of tobacco heating for a more pleasurable experience.
Next level experience.
The heart of the new bladeless SMARTCORE INDUCTION SYSTEM™ is the metal heating element placed at the core of the tobacco stick.
Learn More Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. TEREA™ sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion.
TEREA Unwrapped.
Front Seal
Keeps your IQOS ILUMA holder clean after use with no tobacco residue left and ensures easy insertion and extraction of the tobacco stick.
Tobacco
A carefully selected, finely ground, and specially prepared tobacco blend.
The Heating Element
An innovative metal heating element, coated with stainless steel and placed inside the tobacco stick for seamless heating of tobacco.
Protective Wrap
Our new protective wrap contributes to a cleaner experience after use.
Air-flow Chamber
Ensures that just the right amount of aerosol passes throughout the stick for a satisfying and easy draw.
Cooling Plug
Cools down the aerosol temperature. It is made of cellulose acetate, which delivers the best cooling efficiency yet.
Made for IQOS ILUMA.
Because TEREA tobacco sticks feature a fully sealed tobacco part they are not compatible with IQOS 3 DUO or any earlier blade generation devices. Using a TEREA stick in a device with blade heating technology may damage the blade.
Meticulous care at every step
Meticulous care at every step
At every step, TEREA for IQOS ILUMA has been planned with precision to deliver pleasurable tobacco experience.
Quality checks
The superior quality tobaccos selected for TEREA are subject to rigorous checks. The crops are traced to farm level, and a series of comprehensive controls maintain the highest standards of leaf quality.
The final product
During the blending phase, each batch is analysed every 10 minutes. Only tobaccos that pass every step of our process and are of sufficiently high standard are then used in TEREA tobacco sticks.
