Most refined and advanced
Familiar design. Enhanced experience.
Pocket size. All-in-one design.
What is IQOS?
IQOS is a smoke-free alternative to cigarettes that offers a cigarette-like
experience.* Unlike cigarettes, IQOS does not burn tobacco and, therefore,
does not produce smoke or ash.
*91% agreement amongst 413 adult consumers in Greece, 2023 and 2024.
Switching to IQOS.
IQOS ILUMA provides cigarette-like satisfaction.* Discover more about IQOS technology.
* 91% agreement amongst 413 adult consumers in Greece, 2023 and 2024.
IQOS is not risk-free and delivers nicotine, which is addictive. The best decision any smoker can make is to quit tobacco and nicotine use altogether.
IQOS emits less harmful chemicals than cigarettes.
Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS ILUMA doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes. *
IMPORTANT INFORMATION: This does not mean a 98% reduction in risk, and carbon monoxide is only one of many harmful chemicals in cigarette smoke. IQOS ILUMA is not risk free, and provides nicotine which is addictive.
* We measured the levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine, and these are reduced on average by 95%. See Important Information.
About IQOS. Our story.
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D center in Switzerland.
Interested to understand the science behind IQOS?
Unlike conventional cigarettes that burn tobacco, IQOS ILUMA i uses our advanced SMARTCORE Induction System™ to heat specially designed SMARTCORE sticks, like TEREA. This prevents combustion, thereby producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*
IMPORTANT INFORMATION: This does not mean a 98% reduction in risk, and carbon monoxide is only one of many harmful chemicals in cigarette smoke. IQOS ILUMA i is not risk free, and provides nicotine which is addictive.
*We measured the levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine, and these are reduced on average by 95%.
See Important Information.
To explore the IQOS ILUMA i range.
Frequently asked questions