რა არის IQOS-ი?


IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.
If you’re an adult smoker taking steps to replace smoking cigarettes, IQOS will help you.
IQOS offers real tobacco taste experience without smoke and cigarette smoke smell.
IQOS History


The innovative bladeless SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA™ stick. It unlocks the taste of your chosen tobacco blend, but without any smoke or ash, less smell than cigarettes and no need to clean the device after use.


IQOS ORIGINALS DUO devices mainly differ with their colours and style. The devices also come with a special dual cleaner due to which you can clean your device much more thoroughly.


IQOS is the only tobacco heating system authorized by the US Food & Drug Administration (FDA) as part of the Modified Risk Tobacco Product process, concluding that switching completely to IQOS reduces your body’s exposure to harmful chemicals.* * FDA’s marketing order for the IQOS system dated July 7, 2020.


IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world.


IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world.


IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult smoker customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum Museum of Architecture and Design and Metropolitan Arts Press.


PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Switzerland, Russia and Ukraine.


PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.


Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.

We create smoke-free future together.
* 90% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.
IQOS smoke-free devices leave no smoke and less lingering smell compared to cigarettes*

Important information: This does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.

IQOS emits on average at least 95% lower levels of harmful chemicals compared to cigarettes.*

*Source: Study conducted in multiple markets since 2014 for IQOS with HEETS, and in Ukraine with 405 legal age smokers, heated tobacco or e-cigarette users, December 2019 for IQOS VEEV. 

Important information: This does not necessarily equal a 95% reduction in risk. These products are not risk-free.

Unlike cigarettes, IQOS has no lit end and no second-hand smoke.

All our IQOS devices leave less lingering smell on hands, hair and clothes than cigarettes.

I'm getting even closer to friends, with no cigarette smoke between us
Ways to switch

True taste of real tobacco. Heat-not-burn technology.

Discover why millions of adult smokers around the world have switched to IQOS.
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Frequently asked questions


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