What is heated tobacco?

The latest IQOS ILUMA technology is taking heated tobacco to the next level of tobacco experience. Alternatives to smoking that bring you tobacco taste experience and has less risk than continuing to smoke. *

* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. ** Based on the totality of evidence available for IQOS in comparison with continuing to smoke.   See Important Information.

IQOS heats tobacco instead of burning it.
​IQOS ILUMA SMARTCORE induction™ technology does not burn tobacco, which means it reduces harmful chemicals by 95% compared to traditional cigarettes.*
To discover heated tobacco
Important information: it does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.​
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.
Heating Technology​

IQOS ILUMA SMARTCORE INDUCTION SYSTEM™ technology heat tobacco to a lower temperature, ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapor that brings you a high-quality tobacco taste experience with 95% less* harmful chemicals compared to cigarettes.
Important information: it does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.

SMARTCORE INDUCTION SYSTEM™

With the help of a few technological breakthroughs, the all-new IQOS ILUMA minimizes your efforts, while allowing you to experience real tobacco taste.

IQOS ILUMA’s new SMARTCORE INDUCTION SYSTEM™ is completely bladeless, with easy tobacco stick insertion. The metal heating element heats the tobacco from within the TEREA stick, using induction. So, the tobacco is heated, instead of being burned.

 

IQOS ILUMA™ is designed to be used only with SMARTCORE STICKS™. Do not use SMARTCORE STICKS™ with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

Visit Important information.

 

To explore the IQOS ILUMA i range.
IQOS ILUMA I PRIME
Aspen Green
Our most refined and advanced device.
IQOS ILUMA I
Breeze Blue
Familiar design. Enhanced experience.
IQOS ILUMA I ONE
Digital Violet
Pocket sized. All-in-one design.

A better alternative to continued smoking.

Interested?

Why heating is better
Real tobacco taste
By heating the tobacco, instead of burning it like conventional cigarettes, you have the opportunity to experience the real taste of tobacco, without smoke, cigarette smoke smell or ash.​
Less harmful chemicals than conventional cigarettes
By heating tobacco, instead of burning it, IQOS creates 95%* less harmful chemicals than conventional cigarettes.​
No smoke. No cigarette smoke smell. No ash.
IQOS ILUMA produces less smell than cigarettes. * Based on sensory data on odor intensity determination.
To shop IQOS ILUMA i Devices
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information Section.
Heated tobacco experience
Why heating is better
IQOS heats tobacco instead of burning it for a simple reason: the burning of tobacco emits high amounts of harmful chemicals like carbon monoxide.
Cigarettes produce tar, IQOS ILUMA doesn't.

Tar is the residue from smoke after a cigarette is burned. IQOS ILUMA does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*

IMPORTANT INFORMATION: The absence of tar does not mean that IQOS ILUMA is risk free. IQOS ILUMA provides nicotine which is addictive.

* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine

Frequently Asked Questions

IQOS ILUMA SMARTCORE INDUCTION SYSTEM™ technology heats tobacco to a lower temperature, ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapour that brings you a high-quality tobacco taste experience with 95% less* harmful chemicals compared to cigarettes. Important information: it does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. Visit Important Information 

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This product is not risk free. It provides nicotine, which is addictive. Only for use by adults.