17/07/2026

IQOS ILUMA i Electric Purple

Electric Purple - IQOS ILUMA i

Electric Purple - New vibrant color in IQOS ILUMA i portfolio

Electric Purple is part of a portfolio refresh, bringing a high-impact, modern look into the IQOS ILUMA i portfolio.

Electric Purple collage

One Color. Three Devices.

Electric Purple is available across the entire IQOS ILUMA i portfolio:

Each device retains the same innovative features already familiar to adult users:

  • Pause Mode
  • FlexPuff
  • FlexBattery
  • AutoStart

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This product is not risk free. It provides nicotine, which is addictive. Only for use by adults.