Most refined and advanced
Familiar design. Enhanced experience.
Pocket size. All-in-one design.
02/06/2026
Advantages of IQOS
IQOS is a better choice than continued smoking.*
Unlike cigarettes, IQOS does not burn tobacco and therefore produces no smoke.
Nicotine is naturally found in tobacco leaves.
It is addictive, but it is not the main cause of smoking-related diseases.
It is the smoke produced when a cigarette burns, which is the main cause of smoking-related diseases.
IQOS does not produce smoke because it heats tobacco instead of burning it. It delivers tobacco taste and satisfaction with 95% less harmful chemicals compared to cigarettes.*
Heating Technology
IQOS ILUMA SMARTCORE INDUCTION SYSTEM™ technology and IQOS HeatControl™ technology heat tobacco to a lower temperature. Unlike cigarettes, it ensures that combustion does not occur. Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapor that brings you a high-quality tobacco taste experience with 95% less harmful chemicals compared to cigarettes.*
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com.
Any questions left?
Write us in the chat
