11/02/2025

You can make Valentine's, Day 1 of change.​

Valentine's Day is the perfect time to express love and care, not only for others but also for yourself. You have the opportunity to make this day special and turn it into the first day of change.

Device Personalization:

You can make your IQOS device personal and unique with our engraving collections and a special Valentine's Day catalog.

From February 12th to 16th, you can visit IQOS official stores, participate in an interesting survey, and receive a reward for your time.

Valentine's Day Rewards:
To celebrate Valentine's Day, we have prepared special activities and rewards for you, your friends, and loved ones who participate in the activities and survey.
You will also have the opportunity to take memorable photos and capture special moments.


If you purchase an IQOS device, register it, and participate in the survey, you will receive a reward:

  • For IQOS ILUMA PRIME, a personalized wrap that will make your device unique.
  • For IQOS ILUMA, a personalized door that will make your device different.

    IQOS ILUMA devices can be a great gift for you and your loved ones. If the person you gift the device returns to the official store within a month to register the device and participate in the survey, they will receive a memorable reward for their time.

    * For exact store addresses, you can visit the link.

* Services are available only to adult users of nicotine-containing products.

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