CIRCULAR PROGRAMME

Whether it’s sustainable product innovation or post-consumption solutions, we are always looking for better ways to do things. At IQOS, we believe the power to move forward is in our hands.  And moving forward is easier, together.   

We are working to reduce the waste generated by our products, to make them last longer, to maximize recycling and to turn the waste we collect into something new.  

Circular Programme enables to reduce your environment footprint by conveniently returning used consumables so that we can process their recyclable components. 

All you need to do is to get a collection bag in-store after purchasing one of the products and fill it with your used sticks or pods, then just drop it off at any IQOS store during your next visit. 

Important note! You can mix various tobacco sticks (TEREA, HEETS, Fiit) in the same collection bag. However, VEEV pods and VEEV NOW disposables must be returned separately, i.e., VEEV pods in one bag and VEEV NOW disposables – in another. 

 Small steps, bigger change