Heated Tobacco Varieties & Comparisons

Heated tobacco products are an innovative alternative for adults who would otherwise continue to smoke or use other nicotine products. Heat-not-burn products heat tobacco instead of burning it in order to release heated tobacco flavors. Our heat-not-burn product IQOS delivers a high quality tobacco experience for IQOS legal age users with no fire, no ash and with less smell than cigarettes. However, IQOS is not risk-free. It produces nicotine which is addictive. Only for use by adults.

Heated tobacco products come in several different varieties. Read on to find out what these are and how they compare to one another.  

What are the different types of heated tobacco?

IQOS is one of the brands of Heated Tobacco products. At the heart of our most advanced smoke-free product are sophisticated electronics that heat specially designed heated tobacco sticks called HEETS (or Heatsticks in Japan). Thanks to its patented HeatControl™ Technology, IQOS heats the tobacco just enough to release a nicotine-containing vapor but without burning the tobacco. 

What are the different types of heated tobacco flavors?

The specially designed tobacco sticks for heating used exclusively with IQOS devices are called HEETS. Carefully crafted for IQOS legal age users’ experience, each HEETS stick requires meticulous care, attention and expertise. 
 
The journey to offering IQOS legal age users this experience has a lot of tiny steps. It begins with farmers from all around the world who care deeply for their crop. Next, our master blenders sample the tobacco, selecting the best tobacco origins and qualities and paying special attention to aroma and taste profiles (intensity and strength). Finally, our tobacco blenders create the blends of HEETS for IQOS legal age users.
 
A modern twist on tobacco classics, HEETS offer a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every taste palate. Thus, IQOS users can try out and compare heated tobacco flavors in order to find their perfect match. HEETS are not risk-free and are addictive.
 
We know that IQOS legal age users love to explore new tastes. That’s why with HEETS we are building a universe where there is always another heated tobacco flavor, another taste experience to discover and where many unexplored dimensions of taste are waiting for IQOS legal age users.
 
IMPORTANT INFORMATION: IQOS IS NOT RISK-FREE, IT PRODUCES NICOTINE, WHICH CAUSES ADDICTION. ONLY FOR USE BY ADULTS.