We reflect on a year filled with innovation, creativity and unforgettable experiences. Let’s take a moment to celebrate this festive season. One of the most anticipated moments of the year took place on December 27 at the IQOS Boutique. Legal age users had an opportunity to participate in a unique co-creation experience alongside renowned Georgian artist Musya Qeburia.

Visitors enjoyed:

- Exclusive in-store activities designed to make every visit memorable.
- Personalization options to create a device that reflects your individuality.
- Customization on t-shirts on-spot.
- Co-creating with Musya Qeburia.
- Enjoying the atmosphere & music.