Cookie Policy

This notice describes how we use tracking technologies (such as Cookies and some others which are non-Cookie based, like web beacons) on our digital platforms, what visitor information is automatically collected, and how you can accept or refuse the tracking technologies we use.

Why do you use tracking technologies?

We use tracking technologies on our digital platforms

  • To make them work, or work more efficiently
  • To provide our digital platforms with enhanced functionality
  • To provide reporting information to understand how visitors use our digital platforms and interact with our communications
  • To provide you with a personalized experience

What are Cookies and web beacons?

Cookies are an example of a tracking technology. They are small text files that are placed on your computer when you visit a digital platform, which are then used as a means of identifying your computer for the purposes described below.

Cookies set by the owner of a digital platform are called “first party Cookies”. Cookies set by other people are called “third party Cookies”. Third party Cookies enable the third party to provide features or functionality on or through the digital platform. The parties that set these third-party Cookies can recognize your device both when it visits our digital platform, and when it visits certain other digital platforms.

Web beacons are small graphic data (also known as ‘Pixel Tags’ or ‘Clear GIFs’), which can be included in our digital platforms and newsletters (including email) and are usually used in combination with Cookies to identify your device or browser, and your online behavior.

Web beacons will in particular not be used in case you objected to the use of the relevant Cookie. Some of our websites and Services such as e-mail updates may contain electronic images called “web beacons” (sometimes known as one-pixel GIFs, clear GIFs or pixel tags). Web beacons allow us to count visitors who have viewed content on websites or pages. In e-mail messages and newsletters, web beacons allow us to count how many subscribers have read them. They also allow us to develop statistical information about the activities and features on the website. We do not use web beacons to access your personal data without your consent.

What information do your tracking technologies collect?
Can I control whether you use them?

We use tracking technologies to collect certain information about the devices that access (and therefore the visitors that use) our digital platforms. The list below shows the types of information, and how you can control whether the information is collected:

  1. “Strictly necessary” technology
  • Purpose of technology: Provide the digital platform and its features
  • Example of use: Display content on your device properly
  • Type of information collected: The IP address of the device, browser type, screen resolution
  • How you can control the use: Because this is essential to operate the digital platform and its services, you cannot opt out
  1. “Functionality” technology
  • Purpose of technology: Ensuring the convenience of working with a digital platform and its functions
  • Example of use: Provide the digital platform and its features in a convenient way. Remember who you are, your preferences and your settings, so you don’t need to enter them each time you change page, such as:
    • If you sign in to a secure area
    • If you select a preferred language
    • If you select regional settings
  • Type of information collected: The IP address of the device, together with preference information you enter, such as language preferences or region.
  • How you can control the use: To learn how to opt out of functionality Cookies using your browser settings click here. Note that opting out may impact the functionality you receive when using the digital platform. To learn how to manage privacy and storage settings for Flash Cookies click here
  1. “Performance measurement” technology
  • Purpose of technology: Allow us to improve the way the digital platform operates
  • Example of use: Understand how people use our platform, or how well it performs. However, we receive only anonymous information from these technologies: the information they collect is reduced so that it identifies only the area where you are located, then aggregated, before we receive it
  • Type of information collected: How many people visit, from where they come to our digital platform, and how they use our digital platform (including the most popular pages, how people move around the site, how long they spend on the site, error messages, and so on)
  • How you can control the use: You can opt out of performance Cookies using your browser settings; note that how you do this varies from browser to browser, so please visit your browser’s help menu. Alternatively, click here. To control the use of Cookies set by Google, see below

You can also control browser Cookies through your browser's settings.

Do you use Google analytics or other website analytics tools?

This touchpoint uses Google Analytics, an analytics service provided by Google, Inc. (“Google”). Google Analytics uses Cookies to help the touchpoint analyze how users use the touchpoint. The information generated by the Cookie about your use of the touchpoint (including your IP address) will be transmitted to Google in the USA. Next, no matter where the IP address originates from (Member States of the European Union, other parties to the Agreement on the European Economic Area, or elsewhere) Google anonymizes the last octet of the IP address (for IPv4 addresses) or the last 80 bits (for IPv6 addresses) (a process known as “IP masking”). Google does this because we have activated its “anonymizeIP” system for all countries. Finally Google stores the anonymized data on servers in the USA. Google uses this information on our behalf for the purpose of evaluating your use of the touchpoint, compiling reports on website activity for us, and providing us with other services relating to touchpoint activity and internet usage. Google will not associate your IP address with any other data they hold.

As explained in the table above, you may prevent Google from collecting and using data (Cookies and IP address) by downloading and installing the browser plug-in here.

Follow these links for further information concerning the terms and conditions of our use of Google analytics. External reference, the information that  Google provide on data privacy and security and Google’s data privacy notice.

 

What cookie do we use on our website?

The table below shows a list with all the cookie used on our website. For your information, we have included a description of each cookie, why we use them, and how long they last.

Type Description Duration
iqosrw-_ga This cookie is named "crw-_ga" on non "iqos.com" domains
This cookie stores the date when _ga cookie was written by a server response.
Used to throttle request rate. This cookie does not store any user information ; it is only used to limit the number of requests that have to be made to PMI servers
1 Year
_ga This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.  By default it is set to expire after 2 years, although this is customisable by website owners. 1 Year
cookies_selected This cookie stores the user's cookie consent state for the current website. 1 Year
_gid This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google.  It appears to store and update a unique value for each page visited. 24 Hours
siteLang This cookie helps us to see what language you chose to browse on our website. 1 Year
dw_Technical_cookie This cookie is used to see if visitor accepted or not Performance cookie type. 1 Year
dw_migrated
This cookie helps us monitor the migration/transition from new cookies to the old one.
Duration of the browsing session
siteMatKey This is an operational cookie to help us identify your login session, so you do not have to log-in on every page of the website. Duration of the browsing session
age_confirmet This cookie helps us to remember your age, so you do not have to inform us about it all the times you change a page on our website. 1 Year
dw_Advertisement This cookie is used to see if visitor accepted or not Tracking cookie type. 1 Year
_dc_gtm_UA-69424936-98 This cookie is related to sites using Google Tag Manager in order to load other scripts and code into a page. Without it, other scripts may not function correctly 1 Year
_gcl_au Contains campaign related information for a user. It takes information in ad clicks and stores it in this cookie so that website conversions can be attributed outside the landing page. 1 Year